Project: Soup Bowl Open Brochure and Save the Date Card

Problem: Design a brochure and mailer that encourages traffic to the golfing event being promoted.

Solution: The brochure speaks directly to the target audience of “old rich guys” through a familiar corny sense of humor. The jokes illustrate how the event brings fun to a serious and sad discussion on homelessness.

SBO_Logo_4

SBO_Mockup_1SBO_Mockup_2SOB Brochure Front

SOB Brochure Back