For Crown Royal’s Kickback with Crown campaign, a capsule collection with Realtree celebrating summer kickbacks and starring reality star Rob Rausch, we were tasked with developing social content across the tease, launch, and sustain phases with little to no additional production budget. By repurposing stills from the hero shoot by photographer Amber Asaly and director John Washburn, and leveraging our internal creative team, we transformed existing assets into more than 20 pieces of social content. The work spanned skits, memes, editorial-style carousels, and behind-the-scenes content featuring Rob, extending the campaign’s visual world across social.