As the Sr. Art Director for Captain Morgan, I managed a team of designers and copywriters while creating hundreds of pieces of organic and paid media content across Instagram, Facebook, Pinterest, and Snapchat—ultimately helping the brand regain relevance with LDA Gen Z. Additionally, I contributed to various IAT campaigns, OOH initiatives, incremental work, brand-guideline and tone-of-voice workshops, product launches, and on-the-ground social activations for the brand.