To promote the comeback of their Jr. Chili Cheese Wrap, Sonic Drive-In, sent a bat signal out to Vaynermedia for a promotional post that would make a fun splash online. The result, a quirky yet catchy tune about said menu item.

The editors on the internal Sonic team built the foundation of this video, handling most of the sequencing and structuring. They reached out to me to add some extra “sauce” (not the taco kind) to the edit with some fun animation and graphics to help bring the lyrics to life.