Diageo is the parent company for many notable spirits brands such as Don Julio, Crown Royal, CÎROC, Baileys, Captain Morgan, and more. I worked across all of these brands as a Sr. Art Director, creating large volumes of organic and paid media content across META, Snapchat, and Pinterest. With Diageo being a more precious, calculated, and protected legacy brand with tight legal guardrails, our main objective was finding ways to lead them in more social-first directions whilst respecting the fact that they may be more risk-averse.