CAPTAIN MORGAN SLICED LAUNCH
For the launch of Captain Morgan Sliced, a new FMB variant for the Captain Morgan Brand, we created 9 videos (2x per flavor + 1 variety pack) that strived to hero the cans and romanticize the liquid through tight shots, slow-mo, unexpected POV angles, fun UI hacks, and social-friendly fast cuts.
Roles:
Designer • Art Director • Editor • DP • Director • Food/Drink Stylist
In collaboration with the IAT, Vaynermedia was tasked with creating liquid focused social assets to support and compliment the above Hero Spot produced by Anomaly.
The most challenging aspect of achieving this was that we had little to no budget, time, or any assets that we could leverage from the Anomaly spot to produce our own.
That aside, we were ultimately able to strategically cut corners and replicate a similar set design and overall aesthetic that paired nicely with the hero spot.
