FOLLOW THE CAPTAIN
As the Official Rum Sponsor of the NFL, Captain Morgan set sail with the launch of Follow The Captain, a campaign that lasted all NFL season long, inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long. Vaynermedia’s role in this IAT campaign, was to recap/bring awareness to the campaign on social, educate consumers on how it worked, and gamify the experience with playful clue games on social that would lead consumers to FollowTheCaptain.com to learn more.
Roles:
Designer • Art Director • Editor
The following TVC was created by Anomaly, and has only been included here for added context on the campaign. The work directly below it are a few examples of pieces we created throughout the NFL season in support of the campaign.
