To announce the launch of Captain Morgan Sliced Apple, we enlisted some of the most unapologetic internet content creators across 4 specific categories - Comedy, Dance, VFX, and Music - to make our #Ads. Because nobody does the internet better than the internet.

We provided each creator with a brief, and gave them the creative freedom to be their gloriously unapologetic selves, which led to generating 58.8M paid social impressions, and 812K+ organic social impressions.

Below you can watch the hero video we created to kickoff the program.