This project houses various designs I created as a cohesive set of promotional materials for rapper Future, and his lifestyle brand, Freebandz. The goal was to translate the brand’s bold, futuristic aesthetic…no pun intended, into a collection of posts that felt visually immersive, energetic, and culturally aligned with Future’s sound and persona.

Drawing from the brand’s signature motifs and Atlanta streetwear roots, I developed dynamic motion-based concepts tailored for social engagement and sales generation. This work also lead to me having the pleasure of working on animated cover artwork for Future’s 2020 album release, High Off Life.